In the early part of 2009 the Missoni perfume was launched and judging from the customer feedback, it has had a soft landing especially when compared with its less fortunate counterparts. The perfume has been picking up prizes as if they are going out of fashion and this illustrates the confidence that the expert community has in the fragrance. If this start is anything to go by, the perfume will have a long and successful career in the business and is well on the way to becoming a great modern icon in the industry.

The Brand

The Missoni  brand is all about targeting the younger market and giving them innovative products that stand out in the crowd. In this endeavor it has created perfumes that have a distinct taste and feel to them and therefore appeal to people who like to stand out in a crowd. At the same time the brand is not about creating crazy concoctions that bear little resemblance to reality. In this they have achieved a balance that has eluded so many great perfumes.

The Fragrance

The fragrance notes include bergamot, nespolo and magnolia. We then move on to Magenta Pinks accord which comes out as being is peony and rose. Some of the reviewers said that the Intense Oranges accord has mandarin, bitter orange and kaki (persimmon. As for the Chocolate Browns accord, it has Gianduia chocolate and fluid amber. The fragrance list is very intriguing because it combines spicy elements with those that might be thought to be associated with desserts.  However the final results work very well and are a great credit to the designers.

The Packaging

The packaging is just great and it reminds me of a hone teardrop with its almost oblong shape that is complemented by golden hues. The overall impression is that of a luxurious brand that is willing to offer its allure to all and sundry. At the same time it definitely looks good o the side table.

General Customer Feedback

The great selling point for most of the customers who reviewed the perfume was the fact that it was unique and did not smell like all the other commercial perfumes on the market. This is an advantage that the brand cannot afford to give up because it will see them grow through the different avenues in the perfume industry.

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