Yes there is a perfume that is known as True Religion for Men and I am not trying to shock those of your with religious leanings.  This innovative and challenging perfume is marketed as a fragrance for the senses and is meant to break all the conventions that we know about perfumes. The theme has to be rugged and masculine at the same time.  Whether this is going to be a classic or a short term gimmick is anyone’s guess but the quality of the perfume is quite high. The provocative title smacks of arrogant over confidence but perhaps that was the aim of the perfume in the first place.

The Brand

True religion is a clothes manufacturer that concentrate on men’s jeans. Therefore you can immediately identify the masculine themes of their product. They rely  on their knowledge of the modern working man but at the same time they look to create innovation and to shock in what they do. The fragrance continues these objectives very well.

The Fragrance

The perfume starts in a citrus hue which then gives way to violet . There are hints of moss and patchouli. That is it folks. The perfume really does take the term simple to a new level. However because the final fragrance is quite strong, it appears to me that they made a great decision to limit the number of scent themes. If they added anything extra the perfume might have become unusable due to the strong scents that it already has. I think it is nothing short of a miracle that they got so much out of a few ingredients.

The Packaging

It is a very disturbing packaging for a perfume. It looks like a tin of petrol or some strong alcoholic mix. There are hints of a rough brownish edge that appears to suggest that it is too tight for the stopper at the top. I do not know how to explain it but they have somehow managed to suggest that one is putting on tight jeans by use of different shades on the coloring of the bottle. I must comment them for being able to bring their clothes theme to the packaging of the perfume.

General Customer Feedback

Customers do acknowledge that it is a challenging perfume but they have come to the conclusion that it does not irritate. This is a definite plus for a perfume that is quite innovative and can challenge the tastes of everyone. It is definitely a modern perfume but without the challenges that go with that labeling.

Popularity: 9% [?]

Behind the weird management speak is a great perfume from Barbara Bui. I read some boring mumbo jumbo about how she wants the perfume to be “multisensorial”  and to be “results oriented”. What a  load of old twaddle! However I must say that the perfume is excellent and it fits the ladies market like a glove. It is not very innovative or striking but it does get the job done and I would not be ashamed to buy it for someone special as a present.

The Brand

Barbara Bui goes for the modern woman and she satisfies her needs very well. Her perfumes stand on the background of good quality products and scents that are both interesting and beautiful. I think that she does a great job with defining the modern woman within fashion industry. Some of the old perfume brands can look a bit dated when you are considering the younger buyers who look for something that is fresh and more up to date. I think the Barbara Bui brand satisfies this niche. I only wish they wouldn’t mix it all up with the new age nonsense.

The Fragrance

A sweet, almost sickly quality opens the fragrance notes. It then moves towards incense and jasmine. The tones then go into vanilla which is quite surprising given the beginning. The scents are rounded off by amber, sandalwood, heliotrope and cedar. Thus you have a heady mix of the sweet vanilla with the woody undertone and you get a fabulous perfume at the end. Unlike some of the other perfumes that I have reviewed, this is one is always pleasant. You don’t have to wait for it to take route before you can see its quality.

The Packaging

I think the packaging on this one is just great. A clear bottle holds an almost orange liquid. The writings have an elegant translucent quality. This is a rather charming packaging that suits the perfume very well. I don’t think that a bold design would be able to fit the overall ambience of the fragrance.

General Customer Feedback

The customer feedback is glowing and I did not find too many negatives. I think that Barbara Bui has created a very successful brand and this latest perfume just ensures that the ladies will be coming back for more. Most of my criticism are to do with the way the perfume is marketed but neutrally looking at what is before me, I think that this effort is a great success.

Popularity: 10% [?]