This is an interesting perfume that titters dangerously close to stereotypes. Apparently it is targeted to the African American Market and an age bracket of eighteen years to thirty four years of age. Now that is a stereotype if there was ever one. I would have said that they need to open up the perfume more so that it can touch beyond those boundaries. What is it about a sixteen year old and a thirty eight year old Asian man that would not make this perfume suitable? However it must be pointed out that these stereotypes are not part of the company ethos. Rather they are the opinions of certain editors. In any case I think the perfume has great merits.

The Brand

The company Rocowear has been in operation for nearly a decade but is not immediately clear to those who are not familiar with the brand. The brand is rather hip with a cool and almost urban feel to their products. I would have said that the overall tone of their products is rather masculine but generally it does work very well for their target audience. The perfume is just meant to bring the outfits together with the personality of the person wearing them.

The Fragrance

The notes include some coriander and mandarin. We are then transported to the world of cantaloupe, lavender, geranium leaf and suede accord. This then gives way to amber, musk, and timber. The notes create a rather bright but masculine outlook to the perfume and in my opinion it could work well with teenagers.

The Packaging

I must admit that I was fascinated by the packaging. The packet somehow managed to look metallic and woody at the same time. This must have taken some clever play with graphics but the effect just about sums up the complexity and notes of the perfume. Therefore I would say that the perfume has been well served by the packaging.

General Customer Feedback

Quite infuriatingly the target audience was not present in the many reviews that I saw. However those who smelt the perfume found it rather powerful. That is why I still insist that this is something that would work very well with sweaty teenagers that want to make an impact.

Popularity: 6% [?]

As you are probably aware, I am not a fan of celebrity perfumes. It takes me a great effort to go out and look for one because I have always believed that the traditional methods of making fragrances are dying out to be replaced by the sheer weight of celebrity. I decided to check out Carlos Santana’s perfume because I wanted to give the genre a chance.

The Brand

A great musician, Carlos Santana, has decided to try his hand at perfumes. I would like to think that he has a creative hand in the manufacturing or design process. It would be a pity if we did not get to see his personality in the perfume because that is why people go for celebrity. They want to know the person. As it happens the perfume does justice to the celebrity who endorsed it. The quality of the perfume means that people will be queuing up for the sequel.

The Fragrance

The ever present bergamot opens the perfume fragrance list. We then branch off into the fruits with mandarin. The lavender hints remind me of bathing after a hard day’s work. The spicy masculine tones of cinnamon bark give the perfume depth. We then go back to fruits with apples before a decidedly harder sandalwood, cypress woo and cedar. The ubiquitous patchouli combines with musk and leather to create a very distinct flavor. We then close the perfume with an interesting combination of benzoin, vanilla, amber, and tonka bean. This is a perfume that has been well thought through on so many levels and the fragrance list is a testament to this fact.

The Packaging

The perfume has an absolutely lovely packaging. The blood red liquid is placed in an oval, almost oblong shaped glass with some clean decorations. I absolutely love the packing on this perfume and my only criticism might be that it is a touch too feminine but no matter. It is still a good thing to have on the side table.

General Customer Feedback

The perfume has received brilliant feedback from almost all the customers who got it. They found that it was masculine without being too aggressive. The mix of the ingredients created something that smelt and looked good. This is a perfume for special occasions because it is so precious. I really have nothing negative to report on the perfume because it ticks so many of my boxes.

Popularity: 5% [?]

This is a perfume that any Scotsman would be proud of. It was created in homage to the Scottish moors and the tradition of making whisky. It therefore purports to rely on smoky and woody flavor to create a sensual feel. It is not rough by any stretch of imagination. On the contrary this is a perfume that is elegant and reeks of great sophistication. Whist definitely male, the perfume retains a certain softness that is almost languid in its effects.

The Brand

The brand was effectively established by a French fashion designer in 1974. In the eighties it was the epitome of those fashion house that opted for power dressing. They have now moved onto perfumes and have been very successful there. The brand is not ashamed of modern commercialism but always adds something interesting to the mix.  I think that the power dressing ethos has been brought to the new fragrance and it has been a grand success.

The Fragrance

As would be expected there is an alcohol hint at the very beginning of the perfume which points you towards the inspiration that was received from whisky. The great perfume then releases its hues of  woods, sweet musk, vanilla and patchouli. Some reviewers have noted a feeling  that there is cereal in the perfume. I myself have not yet experienced this scent. However I must scent that the final product is a gorgeous perfume that I find particularly comforting.

The Packaging

This is my ideal packaging because it combines black and gold in an elegant swoop that is just out of this world. From the box to the perfume itself, you just get sexy written all over it. You can gather that I am absolutely in love with the packaging on this perfume.

General Customer Feedback

Most of the customers said that the perfume reminded them of breakfast. The whisky theme was not so prevalent but they all agreed that this was a great perfume that deserved a place on the highest echelons of the industry. Most importantly they said that the perfume became better as it stayed on the body which means that there will be plenty of repeat customers.

Popularity: 22% [?]

We are now talking of the very high end of perfumery when we refer to Allure Homme by Chanel. It was launched in 1998 but it is still going strong and is revered by those gentlemen who prefer their fashion to be somewhat showy. You only buy Allure Homme if you have the clothes and style to carry it off or else it will end up wearing you. Some people have been brave enough to wear the perfume in the office with no untoward results.

The Brand

Chanel is the brand that brought us the famous Chanel number 5 and thereafter became the doyen of all that is to do with fashion. The brand has continued to remain strong despite the competition that has inevitably sprung up from the would be pretenders. The brand has retained its place by not copying the prevailing trends and retaining its unique identity.

The Fragrance

The overall effect is aggressively masculine but if you look at the composition of the perfume you will find subtleties that are not immediately clear.  The oriental themes is represented by a rather strong scent of bergamot which is tempered by overtones of spice. I suppose the easiest way to make a perfume masculine is to refer to the oriental themes as long as it is done with good taste. The oriental theme continues with some jasmine and cedar. The tempering femininity of vanilla is added to break some of the aggressiveness of the masculine tones. The fragrance list finishes with the smoky flavors sandalwood and amber.

The Packaging

A very classic bottle with just the transparent glass and the light yellow fluid that is the treasure within. I absolutely adored the packaging on this perfume. It is not surprising given the ability of Chanel to deliver again and again even under the most extreme pressure from competitors. The packaging in this case does not overwhelm the perfume but rather gives it a certain elegance that is quite within the overall impression that one gets.

General Customer Feedback

The vast majority of customers were extremely pleased with the perfume and pointed out the classic nature of its overtones. They felt that it lasted longer during the working day and that they did not mind the relatively high costs because the end product was just exquisite.  There were just a few murmurs of discontent from those who would have preferred that the perfume was more subtle.

Popularity: 5% [?]