This is the third in the line of Chloe perfumes that are trying to achieve distinction yet maintaining the running theme of their brand. Perhaps all the challenges that are faced by the Chloe brand are illustrated in this trio that attempts to deal with the requirements of a difficult market by creating three perfumes that have a running theme. The distinction of each perfume is the ultimate challenge and the jury is out as to whether Chloe has achieved this aim in full on this occasion.

The Brand

The Chloe Brand is all about fashionable young women who do not like complicated things in their lives. The perfume tries to borrow the trends that are prevailing at that time of the year but at the same time it does not seriously challenge the senses of the people who use it. If one was being particularly unkind, they might say that the Chloe brand was ordinary. There is nothing stringent about their operations but likewise one cannot accuse them of being unpleasant.

The Fragrance

The notes in this perfume reflect that ethos of the company which is based on simplicity. The bergamot opens the account and then moves on to lemon. We then get the signature neroli, galbanum and sage. A rather fruity note is added by the juniper berry, rose and then we go aromatic with the jasmine. The standard floral theme is provided by the lily of the valley. A slightly masculine element comes in with the ambroxan, and musk. On paper this appears to be the most balanced of all the three perfumes because it tends to mix the feminine with the masculine to create an interesting fragrance.

The Packaging

The external packaging is very good but I find the lime liquid slightly shocking. It is not a particularly unpleasant color but it somehow does not fit in with the notes that the perfume lists and exhibits. In any case I do not believe that this packaging is significantly problematic to affect the perfume in a big way.

General Customer Feedback

Many of the reviewers found the perfume pleasant but there was concern that the user had to spread it liberally in order to get the best benefit. There was also a suspicion that it might not last on the body for a long period of time once used.

Popularity: 16% [?]

Eau de Fleurs Lavande is part of the latest release from Chloe that attempts to build individual perfumes from a single theme. The distinction has been achieved by subtle changes in the packaging and perfume notes but in general the perfumes are not too far from each other. This has proved to be both a blessing and a curse for the perfume on different occasions. Those who think the perfume is pleasant can buy any given number of versions but those who are more skeptical will be stuck with the choices no matter what they do.

The Brand

The Chloe brand is best described by the people who would buy products from them. Normally young women with a certain sense of what is fashionable go for the Chloe product. At the same time over the top things are frown upon in the Chloe world where less complication is definitely a plus point. This can lead the brand to appear somewhat bland but the reality is that the commercial success has often been spectacular.

The Fragrance

The fragrance opens with bergamot, violet, tea and lavender. It then moves on to iris, musk, vetiver, and ambergrisis. This is one of the more distinct flavors in the trio of perfumes and therefore has gone some fans from those who might otherwise not be interested in Chloe products. The overall impression is that of a peppery yet soothing perfume that can be used for inoffensive or unchallenging functions.

The Packaging

The packaging is very similar to the others in the trio of perfumes except that it gives an almost ivory look to the whole think which contrast well with the peachy liquid in the bottle. The packaging is harmonious with the brand Chloe and the perfume that is in question. This is a win in my book.

General Customer Feedback

The customer feedback on this specific perfume was very positive and many of the reviewers said that it gave a more distinct feel than the other counterparts. Although it has not yet reached the stage where it can be described as stunning, the perfume is competent in its own way and is almost guaranteed an ongoing market.

Popularity: 10% [?]