Chocolovers is the second fragrance that has come out courtesy of Aquolina. It has a sister perfume that is much more popular and goes by the tantalizing name of Pink Sugar. The perfume has a chocolate feel and in fact some people even reported that it made them hungry. I for one find it rather strange that people are supposed to wear confectionery as a cosmetic substance but somehow the perfume has managed to work despite the weird combinations.

The Brand

The brand is based on producing imaginative perfumes at a reasonable cost. With the first success of the products, the perfume makers have decided to go deeper into the perfume market. Their target audience is generic but to fully appreciate their perfumes, you need to have a good palette. You also need to be open minded enough to explore some of the unusual combinations that they come up with. More often the perfume is much better that what the ingredients would suggest at first blush.

The Fragrance

We start off with the obligatory bergamot. A citrus not is confirmed by the presence of an orange scent and some lemon. We are then taken back to the lily of the valley. This leads to the kitchen with coriander, hazelnut, vanilla, malt and musk. Overall this is a basic perfume structure but with a wonderful product at the end. The chocolate flavor works well with the gourmet theme but I am not sure whether it clashes with the citrus thing going on.

The Packaging

I have to say that I find the packaging quite dull. All we have is a white bottle with a few hints of chocolate hearts. There is really not romance or drama in the bottle and I find that it is a letdown. I also find it irritating that you cannot tell whether it is a perfume by just looking at a bottle. You need to do further investigation to smell it and dissect the different notes that it brings.

General Customer Feedback

There was lots of curiosity about the fact that a perfume was going to be using chocolate as its main theme. Perhaps the trepidation was justified by the distinct lack of presence when the final product came out. It is pleasant enough but I did not see many people who felt that they had to rush out to get it. I have to say that I would buy it if only for curiosity’s sake. It is not often that you get to own a chocolate perfume so when the chance comes you must grab it.

Popularity: 4% [?]

When the highly dynamic Thierry Mugler was venturing into the world of men’s fragrances, he chose to start with Angel and the results are quite impressive. It was a hint of the great color and vibrancy that he was to bring to a fledgling industry. The perfume is meant to shock but then to calm down into an old friend with a maculate career. There is some mumbo jumbo about the inspiration of two legends moving between the past and the future. Apparently this is the inspiration for this perfume but I do not buy it for one minute. However the merits of the perfume quickly make me forget the kind of nonsense that the inspiration is made out to be.

The Brand

Thierry Mugler is not for his innovative style within the industry and his ability to work within different contexts depending on the perfume that he is trying to design. As I said earlier, he brings a dynamism to the industry that it has frankly been lacking for a very long time. Most of the younger designers are just too full of themselves but Thierry Mugler shocks with good quality so you really cannot lump him with the modern charlatans.

The Fragrance

I understand the thinking behind the perfume was that women liked chocolate so if they could get a perfume that smelt like chocolate, they could get the women to like those men who wore the perfume. It sounds all rather contrived but in any case the perfume starts off with the feminine lavender which then moves into  Bergamote, Helional and  Peppermint . The culinary theme is continued with a hint of coffee. We then go back to the traditional fragrance list with  patchouli and styrax. Finally we end with the heartening scents of caramel, tonka bean, musk,  vanilla  and the all important Chocolate.

The Packaging

Now this is a very interesting box. It is made of a silver color but with a dark, almost black star. I kept thinking what this all meant because you never know what messages the designers might have left behind. However  I think that it fits in quite well with the innovative nature of the perfume and it goes a long way to complementing what is really something that serves as a shock to the system.

General Customer Feedback

The customers talked about the relative strangeness of the perfume. Some of them could not quite get over the scent of chocolate in the perfume and they suggested that perhaps the perfume would only suit men of a certain moral latitude. There were one or two negative comments to the  effect that they did not feel entirely decent wearing the perfume. However on balance I think they achieved their objective of making the public think and query.

Popularity: 5% [?]