One might say that if you want to sell a perfume with the help of a celebrity, there is no better choice than the Beyonce.  The star really needs no introduction and her endorsed perfume has not let the fans down with the excellent quality credentials and the presentation. The sales reports indicate that the singer has had a profound impact on the sales figures and the makers feel that they can make a log of capital from the perfume. The perfume seems to speak with the target audience and they like what they see and smell. One would hope that the company will see this as a stepping stone to greater things in this sector. Perhaps the star herself might like to create her own brand to tantalize the nations.

The Fragrance

The overall feel of the perfume is that of a fruity musk and the  fragrance list seems  to bear out this summary. When you first put on the perfume you feel the peachy highlights . The full list of the notes then starts to hit with red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber. One definitely feels a very pleasant hue when they use the perfume but there is not harsh tone to add a discordant note to the general sweetness.

The Packaging

The presence of Beyonce is enough to sell any perfume no matter what the quality.  I have to admit some bias but the bottle seems quite effective with its wide bottom shape that moves onto a narrow top with a golden cap. There is a red that is running throughout and I believe it is particularly appropriate.

General Customer Feedback

Given the strong association with a celebrity there is a minority of people who are not impressed by the perfume. However the people seemed quite fascinated by the celebrity at the expense of what is rather a good perfume. Perhaps this is something that they might want to look at with the marketing strategy. One does not really want the celebrity to overtake the perfume in a major way.

Popularity: 9% [?]

As you are probably aware, I am not a fan of celebrity perfumes. It takes me a great effort to go out and look for one because I have always believed that the traditional methods of making fragrances are dying out to be replaced by the sheer weight of celebrity. I decided to check out Carlos Santana’s perfume because I wanted to give the genre a chance.

The Brand

A great musician, Carlos Santana, has decided to try his hand at perfumes. I would like to think that he has a creative hand in the manufacturing or design process. It would be a pity if we did not get to see his personality in the perfume because that is why people go for celebrity. They want to know the person. As it happens the perfume does justice to the celebrity who endorsed it. The quality of the perfume means that people will be queuing up for the sequel.

The Fragrance

The ever present bergamot opens the perfume fragrance list. We then branch off into the fruits with mandarin. The lavender hints remind me of bathing after a hard day’s work. The spicy masculine tones of cinnamon bark give the perfume depth. We then go back to fruits with apples before a decidedly harder sandalwood, cypress woo and cedar. The ubiquitous patchouli combines with musk and leather to create a very distinct flavor. We then close the perfume with an interesting combination of benzoin, vanilla, amber, and tonka bean. This is a perfume that has been well thought through on so many levels and the fragrance list is a testament to this fact.

The Packaging

The perfume has an absolutely lovely packaging. The blood red liquid is placed in an oval, almost oblong shaped glass with some clean decorations. I absolutely love the packing on this perfume and my only criticism might be that it is a touch too feminine but no matter. It is still a good thing to have on the side table.

General Customer Feedback

The perfume has received brilliant feedback from almost all the customers who got it. They found that it was masculine without being too aggressive. The mix of the ingredients created something that smelt and looked good. This is a perfume for special occasions because it is so precious. I really have nothing negative to report on the perfume because it ticks so many of my boxes.

Popularity: 5% [?]