This is yet another of Britney Spears’ forays into the world of perfumery. This one is released under the great name of Elizabeth Arden.  The creator of the perfume is none other than Jim Krivda. The name is rather interesting but conjures up images that are not altogether pleasant. However the substantive perfume is worth a great review.

The Brand

The Britney Spears brand has had its share of challenges but at the center of it is a young girl who has a talent for entertaining millions of people across the globe. The target group for the perfume is between eighteen and thirty. For the older generation the perfume might not have the gravitas that they are looking for in a quality perfume but for the younger generations this is a perfume that they can aspire to in the short run or even the long run if they are given enough sentimental reasons.

The Fragrance

The notes consist of  red lychee, golden quince, kiwi, cupcake accord, jasmine, white chocolate orchid, musk, woods, and orris root. There is a rather disturbing hint of confectionery in the way that the perfume is made but when looks at the target audience then it makes perfect sense that they should choose to structure it in this way. The other alternatives would have been far too grown up for the target market. If you like sweets then this is definitely a perfume that you will enjoy.

The Packaging

The packaging is very feminine with a pink theme and some silver highlights. I like the sequence of circular shapes and the color seems to indicate a celebratory mood. One might have wanted a darker theme but bearing in mind that the target audience is into all things floral and fresh, it makes sense that they have presented the perfume in this way.

General Customer Feedback

Unfortunately for the perfume it suffers from a conspiracy of low expectations but this might yet prove to be an advantage when people are pleasantly surprised to learn that the perfume is actually quite good and merits a mention in the highest levels of the industry. It is true to say that the perfume is not likely to make an impact outside its core market but within it chances are that it is going to be a roaring success.

Popularity: 100% [?]

The idea behind Believe by Britney Spears is that everyone can aspire to something.  It is all about letting the general public into the perks of modern celebrity. You are expected to feel like a million dollars after putting on the fragrance but it remains to be seen whether the reality of the perfume bears this out. I am also not entirely sure that the general public really wants to be hounded by paparazzi at every turn just because they happened to be good entertainers.

The Brand

Suffice it is so say that Britney Spears has had a rather turbulent few years in the past. However there is no doubt that she is one of the most successful artists of all time. Her target audience looks up to her and I am sure that she had them in mind when she put out this perfume. On their own merit, her perfumes are acceptable. This is a great improvement on the normal fare that we see with celebrity perfumes of all descriptions.

The Fragrance

The perfume is surprising because you would normally expect something flashy and ungracious but this is a rather touching perfume.  It is floral and youthful in its tones. It starts off with jammy fruit that goes into linden blossom before transitioning into a pale musky base. Then there is the obligatory patchouli. The overall effect is that of a positive perfume that is appealing to a youthful audience. This is a combination that has been proved successful time and time again. It is interesting that you are not irritated by a perfume that is sold by a major celebrity.

The Packaging

I adore this packaging that is primarily based on green triangular shapes. It is all about cool elegance but you always get the feeling that this is a youthful product. Of course you will get the skeptics that will talk about the fallen woman but to me this is a great fragrance that is superbly packaged. I would be very surprised if it was not a commercial success. Clearly Britney Spears knows what she is doing.

General Customer Feedback

The customer reviews were filled with the usual bitchiness against a successful young person but event they could not fail to acknowledge that this was a great perfume. It is something that you can wear for every occasion from the school trip to the office to church service.

Popularity: 59% [?]