This is a reworking of a vintage Givenchy perfume and the 2007 has been quite a success. Some would be so bold as to suggest that the new version is better than the old. It is a feminine and sunny perfume that has some floral overtones to bring out the essence of a modern woman. The Givenchy elegance is there to see but somehow this perfumes manages to add an extra dimension of humanity which I find touching to say the least.

The Brand

Givenchy has been with us like forever and they keep churning out these gorgeous perfumes that would put anyone else to shame. The beauty of the brand is that they have found a winning formula and stuck to it. I am normally anti revivals but this particular revival has shown off Givenchy at its best. In this project the fashion houses has been helped by the famous duo of  Jean Guichard and Olivier Gillotin . They got the old formula and added a strawberry note. The result has been spectacular and has probably exceeded all expectations.

The Fragrance

The fragrance is simple when compared to the magnificence of the final product. It starts off with galbanum, pepper and clove. We then move to the principle flavor strawberry that gives way to aldehydes, rose, jasmine and jonquil.  The floral theme continues with violet but then we take a more masculine turn with sandalwood, amber and musk, The perfume is developed by benzoin, iris, patchouli and vetiver. The closing notes are frankincense and tonka bean. On a normal scale this might appear to be a complicated list but bearing in mind the quality of the outcome, I am not complaining.

The Packaging

A really interesting bottle and the perfume itself is made up of a peachy lemony hue which I find absolutely appealing. The bottle has a snowy exterior but clear enough so that you can see what is inside. The silver top is neither here nor there but the purple label is somehow out of place. However I think this is perfectly acceptable packaging for the perfume of its caliber.

General Customer Feedback

The customers loved the perfume to the extent that may of them were saying that it was better than the old version. There was one small complaint that the label tends to appear as if it is going to fall off but no one worried about the value of the fragrance.

Popularity: 8% [?]