Fantasy by Britney Spears
This is yet another of Britney Spears’ forays into the world of perfumery. This one is released under the great name of Elizabeth Arden. The creator of the perfume is none other than Jim Krivda. The name is rather interesting but conjures up images that are not altogether pleasant. However the substantive perfume is worth a great review.
The Brand
The Britney Spears brand has had its share of challenges but at the center of it is a young girl who has a talent for entertaining millions of people across the globe. The target group for the perfume is between eighteen and thirty. For the older generation the perfume might not have the gravitas that they are looking for in a quality perfume but for the younger generations this is a perfume that they can aspire to in the short run or even the long run if they are given enough sentimental reasons.
The Fragrance
The notes consist of red lychee, golden quince, kiwi, cupcake accord, jasmine, white chocolate orchid, musk, woods, and orris root. There is a rather disturbing hint of confectionery in the way that the perfume is made but when looks at the target audience then it makes perfect sense that they should choose to structure it in this way. The other alternatives would have been far too grown up for the target market. If you like sweets then this is definitely a perfume that you will enjoy.
The Packaging
The packaging is very feminine with a pink theme and some silver highlights. I like the sequence of circular shapes and the color seems to indicate a celebratory mood. One might have wanted a darker theme but bearing in mind that the target audience is into all things floral and fresh, it makes sense that they have presented the perfume in this way.
General Customer Feedback
Unfortunately for the perfume it suffers from a conspiracy of low expectations but this might yet prove to be an advantage when people are pleasantly surprised to learn that the perfume is actually quite good and merits a mention in the highest levels of the industry. It is true to say that the perfume is not likely to make an impact outside its core market but within it chances are that it is going to be a roaring success.
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