One might say that if you want to sell a perfume with the help of a celebrity, there is no better choice than the Beyonce.  The star really needs no introduction and her endorsed perfume has not let the fans down with the excellent quality credentials and the presentation. The sales reports indicate that the singer has had a profound impact on the sales figures and the makers feel that they can make a log of capital from the perfume. The perfume seems to speak with the target audience and they like what they see and smell. One would hope that the company will see this as a stepping stone to greater things in this sector. Perhaps the star herself might like to create her own brand to tantalize the nations.

The Fragrance

The overall feel of the perfume is that of a fruity musk and the  fragrance list seems  to bear out this summary. When you first put on the perfume you feel the peachy highlights . The full list of the notes then starts to hit with red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber. One definitely feels a very pleasant hue when they use the perfume but there is not harsh tone to add a discordant note to the general sweetness.

The Packaging

The presence of Beyonce is enough to sell any perfume no matter what the quality.  I have to admit some bias but the bottle seems quite effective with its wide bottom shape that moves onto a narrow top with a golden cap. There is a red that is running throughout and I believe it is particularly appropriate.

General Customer Feedback

Given the strong association with a celebrity there is a minority of people who are not impressed by the perfume. However the people seemed quite fascinated by the celebrity at the expense of what is rather a good perfume. Perhaps this is something that they might want to look at with the marketing strategy. One does not really want the celebrity to overtake the perfume in a major way.

Popularity: 10% [?]