Believe by Britney Spears
The idea behind Believe by Britney Spears is that everyone can aspire to something. It is all about letting the general public into the perks of modern celebrity. You are expected to feel like a million dollars after putting on the fragrance but it remains to be seen whether the reality of the perfume bears this out. I am also not entirely sure that the general public really wants to be hounded by paparazzi at every turn just because they happened to be good entertainers.
The Brand
Suffice it is so say that Britney Spears has had a rather turbulent few years in the past. However there is no doubt that she is one of the most successful artists of all time. Her target audience looks up to her and I am sure that she had them in mind when she put out this perfume. On their own merit, her perfumes are acceptable. This is a great improvement on the normal fare that we see with celebrity perfumes of all descriptions.
The Fragrance
The perfume is surprising because you would normally expect something flashy and ungracious but this is a rather touching perfume. It is floral and youthful in its tones. It starts off with jammy fruit that goes into linden blossom before transitioning into a pale musky base. Then there is the obligatory patchouli. The overall effect is that of a positive perfume that is appealing to a youthful audience. This is a combination that has been proved successful time and time again. It is interesting that you are not irritated by a perfume that is sold by a major celebrity.
The Packaging
I adore this packaging that is primarily based on green triangular shapes. It is all about cool elegance but you always get the feeling that this is a youthful product. Of course you will get the skeptics that will talk about the fallen woman but to me this is a great fragrance that is superbly packaged. I would be very surprised if it was not a commercial success. Clearly Britney Spears knows what she is doing.
General Customer Feedback
The customer reviews were filled with the usual bitchiness against a successful young person but event they could not fail to acknowledge that this was a great perfume. It is something that you can wear for every occasion from the school trip to the office to church service.
Popularity: 59% [?]
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