This is yet another classic fragrance from Christian. It is an acquired taste but once acquired it will stay with you for the rest of your life. Therefore the perfume can be accurately classified as one of those efforts that impact on the customer base in a way that is secret and hidden from the rest of the public because of the unique features that are associated with the fragrance. As one would expect of a Christian Dior Perfume, this is something of a triumph.

The Brand

The genius that is responsible for the perfume is none other than the famous Guy Robert. The perfume has great pedigree that has been used to great effect. The theme is supposed to have some animal instinct that entices the users to try to it out and let rip. However this is an element that is not likely to sit well with the genteel target audience. Perhaps they wanted to bring a new passion to the lives of people that have such scripted lifestyles.

The Fragrance

The oriental and spicy nature of the perfume is brought to the fore with the top notes of aldehydes, greens and fruit. There is also the jasmine, geranium, cinnamon, carnation, orris, ylang ylang and tuberose. The base is completed by the use of patchouli, oakmoss, vetiver, vanilla and musk. This is a formidable list of ingredients and they create a perfume that is complex but definitively wearable by the target audience. The great thing is that the perfume does not seem to distract the audience with irrelevant issues when it is doing its work.

The Packaging

The combination of yellow and black might be somewhat disconcerting to some people but used in this way, it can provide a great contrast. This is a perfume that is confident in its stature such that it no longer has the need to justify its presence amongst the top contenders on the market. In other words the packaging is a secondary issue to the substantive perfume within. In any case the packaging is absolutely adequate for the target audience.

General Customer Feedback

Some customers have complained about misleading labeling on the perfume line but there is general consensus that the best versions of this perfume are classic. The lesser versions have not been as successful. There was a certain earthy smell that seemed to appeal directly to the target audience.

Popularity: 61% [?]

This is one of the perfumes that Christian Dior has put out as if it were a trial balloon. It is true that the perfume has been something of a “hit and miss” job. There are times when it dazzles and there are those that are worried about the leather overtones that come with the perfume. However I still believe that that strength of the brand can still come to the rescue.

The Brand

The genius that is responsible for the perfume is Paul Vacher. The brand is very strong and points towards the fashions of the pre war and post war periods for the upper classes. Leather seems to be a running theme in the perfume. They are normally associated with the great stars of Hollywood of that time. It is a celebrity perfume but not in the grotesque way that we are exposed to in the modern times.

The Fragrance

The predominant flavor of the perfume is leather but you have to keep it one for more than twelve hours before you can get the hints of oak moss and patchouli. One might feel that the leather is a little bit too much but this is really the brand identify for the perfume and it would be such a shame if they lost that quality. For example we no longer need yet another floral perfume. It is nice to be able to sample something that is totally different.

The Packaging

This one of those packages that must be nice but it fails to touch the right buttons with me personally. I know that the companies have to come up with interesting ideas on a regular basis but it would be nice if they could be normal as well. The packaging on this one is nice enough but I am not entirely sure what they are trying to say with it.

General Customer Feedback

There is a feeling of awe when people are reviewing Christian Dior items because of the great reputation that the company has acquired and this is no different. However the consensus was that this was a perfume that did not disappoint from a brand point of view.

Popularity: 36% [?]

This is yet another of Britney Spears’ forays into the world of perfumery. This one is released under the great name of Elizabeth Arden.  The creator of the perfume is none other than Jim Krivda. The name is rather interesting but conjures up images that are not altogether pleasant. However the substantive perfume is worth a great review.

The Brand

The Britney Spears brand has had its share of challenges but at the center of it is a young girl who has a talent for entertaining millions of people across the globe. The target group for the perfume is between eighteen and thirty. For the older generation the perfume might not have the gravitas that they are looking for in a quality perfume but for the younger generations this is a perfume that they can aspire to in the short run or even the long run if they are given enough sentimental reasons.

The Fragrance

The notes consist of  red lychee, golden quince, kiwi, cupcake accord, jasmine, white chocolate orchid, musk, woods, and orris root. There is a rather disturbing hint of confectionery in the way that the perfume is made but when looks at the target audience then it makes perfect sense that they should choose to structure it in this way. The other alternatives would have been far too grown up for the target market. If you like sweets then this is definitely a perfume that you will enjoy.

The Packaging

The packaging is very feminine with a pink theme and some silver highlights. I like the sequence of circular shapes and the color seems to indicate a celebratory mood. One might have wanted a darker theme but bearing in mind that the target audience is into all things floral and fresh, it makes sense that they have presented the perfume in this way.

General Customer Feedback

Unfortunately for the perfume it suffers from a conspiracy of low expectations but this might yet prove to be an advantage when people are pleasantly surprised to learn that the perfume is actually quite good and merits a mention in the highest levels of the industry. It is true to say that the perfume is not likely to make an impact outside its core market but within it chances are that it is going to be a roaring success.

Popularity: 100% [?]

The idea behind Believe by Britney Spears is that everyone can aspire to something.  It is all about letting the general public into the perks of modern celebrity. You are expected to feel like a million dollars after putting on the fragrance but it remains to be seen whether the reality of the perfume bears this out. I am also not entirely sure that the general public really wants to be hounded by paparazzi at every turn just because they happened to be good entertainers.

The Brand

Suffice it is so say that Britney Spears has had a rather turbulent few years in the past. However there is no doubt that she is one of the most successful artists of all time. Her target audience looks up to her and I am sure that she had them in mind when she put out this perfume. On their own merit, her perfumes are acceptable. This is a great improvement on the normal fare that we see with celebrity perfumes of all descriptions.

The Fragrance

The perfume is surprising because you would normally expect something flashy and ungracious but this is a rather touching perfume.  It is floral and youthful in its tones. It starts off with jammy fruit that goes into linden blossom before transitioning into a pale musky base. Then there is the obligatory patchouli. The overall effect is that of a positive perfume that is appealing to a youthful audience. This is a combination that has been proved successful time and time again. It is interesting that you are not irritated by a perfume that is sold by a major celebrity.

The Packaging

I adore this packaging that is primarily based on green triangular shapes. It is all about cool elegance but you always get the feeling that this is a youthful product. Of course you will get the skeptics that will talk about the fallen woman but to me this is a great fragrance that is superbly packaged. I would be very surprised if it was not a commercial success. Clearly Britney Spears knows what she is doing.

General Customer Feedback

The customer reviews were filled with the usual bitchiness against a successful young person but event they could not fail to acknowledge that this was a great perfume. It is something that you can wear for every occasion from the school trip to the office to church service.

Popularity: 59% [?]